Our Services
Brand
Building and reimagining brands to get you on your way to your lovable customers.
Branding Strategy (XpressBuy, MoveButter)
Design Strategy (MissionU, Airbnb)
Marketing
Staying one step ahead of the market.
Marketing Strategy (Ticketmaster, Eventbrite, Spotify)
Content Strategy (Airbnb Magazine, Career Contessa)
Growth
Doing the unexpected makes you stand out.
Growth Strategy (Adobe, WeChat)
Partnership Strategy (PG&E, PathtoExcel)
Brand Services:
Messaging
Website recommendations
Email drip campaign strategy
Creative production
Brand purpose & positioning
Visual identity
Brand launch & engagement
Marketing Services:
SEO and paid search strategy
Marketing automation and customer engagement
Optimizing customer lifecycle
Lead generation and online acquisition strategy
Market Insights & Analytics
Demand Acceleration
Digital & Omni-channel Marketing
Content, Media & Communications
Marketing and Sales Effectiveness & Competencies
Growth Services:
Digital Experience
End-to-end experience strategy
Past Clients & Projects
We pride ourselves on our human-centered, cross-functional approach that helps you define your brand initiatives, understand your customers, and generate innovative solutions. We offer a range of services including marketing, branding, design, data analysis and implementation strategies. As a nationally recognized federation, we have won several awards at the National Student Advertising Competition and delivered tangible results for Fortune 500 companies such as Adobe, Live Nation, and Snapple.
Here are a few of our clients.
Identified strategic marketing strategies to increase awareness, readership and contribution interest for Airbnb Magazine.
Expanded WeChat's global ecosystem of developers and software vendors to increase number of international mini programs and users.
Analyzed international digital streaming landscape and developed a strategic 3-tier positioning and marketing strategy for Spotify's ad products.
Produced a creative acquisition strategy for paid event creators through analyzing competitive landscape and user profiling.
Analyzed student lifecycle and performed needs assessment to design a new system for strengthening alumni retention.
Assessed the effectiveness of current branding through synthesizing client feedback and analyzing competitive landscape to create new branding initiatives.
See greater list of projects and clients here.
Client Testimonials
“I was blown away by the professionalism and creativity of the group, and we plan to implement several of the ideas presented.”
— Adam Braun, Co-Founder and CEO at MissionU
“We are highly appreciative that the team has put great effort and dedication into such a detailed analysis. They exceeded our expectations in this project.”
— Shirley Deng, Bus. Dev. Manager at Wechat US
“We used some of the imagiCal team’s research and insights to built a pilot program for a new payment system which got picked up by the press! Thanks for all the hard work.”
— Brian Wey, Payments Product Lead at Airbnb
How do we approach your business problems?
Through a four-step process, driven by creative, cross-collaboration. Take a glimpse below into the work we do.
1. Understand
Our clients are our teammates and we believe in spending time in getting to know your team paves the way for collaborative environments with zero-barriers for sharing ideas and feedback.
Marketing audit: The first part of our Understand process includes a full sweep marketing audit. It helps us better understand your current marketing channels and marketing funnel.
Speed dating: Following our marketing the audit, the Understand phase is finished off by having conversations with various stakeholders in the project. By hearing the different perspectives that make up the team, our team is able to give a more wholistic recommendation.
2. Research
Despite how imagiCal emphasizes and thrives on our creative edge, we also really pride ourselves in being a research-driven organization. We believe great research that increases understanding of the problem opens up avenues for the best solutions.
Leading-edge research: There are no better researchers than the diverse group of students from cognitive science, media studies, psychology, sociology, data science, and computer science that imagiCal brings together to tackle business problems. Our research is further supplemented by being based in one of the nation's best educational hub including noble-prize winning professors, faculty, and databases.
User-driven research: We are easy-approaching for user testing and primary research inquiry being not only driven by company needs but our authentic curiosity as students.
Walk the Talk : With extensive access and networks of the Generation Z population, our team has abundant experience and depth of research regarding this hot demographic.
3. Imagine
We synthesize user research into actionable insights that direct ideation. We integrate design thinking strategies during these cross-functional team brainstorms to generate innovative approaches to tackle your business problem. Our synthesis process is driven by two factors that enable us to increase both our breadth and depth of ideation.
A Creative Edge: Leveraging design thinking methodologies, we are able to expand our ideation process to levels beyond a normal brainstorming session.
Diversity-driven atmosphere: Our diverse teams creates an atmosphere that fosters unhindered creative thinking.
4. Envision
After receiving feedback from the client, we iterate and measure its feasibility against given objectives. Finally, we adjust loose ends to recommend or execute your team with a holistic, user-centric solution.
Recommend seamless recommendations: Our recommendations encompass everything for a holistic solution that has included lots of thoughts surrounding you, your customers, and everything in-between. We ensure that our recommendations no matter how innovative are actionable empowering our clients to start setting new standards right away.
Deliver truly beautiful deliverables: With in-house designers sitting on every consulting team, we make sure to not only deliver our recommendations but help you envision it.
Interested in working with us? Don’t hesitate to contact us.