UC Berkeley’s award-winning creative strategy agency and competitive marketing team. We are Haas-sponsored, and an official chapter of the American Advertising Federation.

Hey!
We’re imagiCal,

APPLICATIONS CLOSE SEPTEMBER 2, 2023 [SATURDAY]

APPLICATIONS CLOSE SEPTEMBER 2, 2023 [SATURDAY]

We only recruit in the fall to prepare for the National Student Advertising Competition in the spring so make sure to apply now!

…LEFT TO SHOOT YOUR SHOT

Haas-sponsored, established in 1980.

WHO WE ARE

imagiCal is a UC Berkeley’s award-winning creative strategy agency. As Berkeley's chapter of the American Advertising Federation, we engage in real-world projects such as the National Student Advertising Competition, consulting projects, professional development events and case workshops.

We pride ourselves in our diverse community composed of students from various majors, passions, and backgrounds, allowing us to work cross-functionally across five departments: strategy, creative, public relations, media, and design, to elevate each other's ideas.

Discover more about our mission, department structures.

OUR GOAL:

Building cross-functional, creative business leaders.

Consulting Project

Creative Strategy Consulting Projects

In the fall, we take on a portfolio of professional consulting projects, providing research-driven, creatively-inspired business solutions for clients ranging from local non-profits to Fortune 500 corporations.

         National Student Advertising Competition       

In the spring, we compete in the National Student Advertising Competition to devise a fully-integrated, multimillion-dollar marketing campaign for a corporate partner, working collaboratively within five departments to research, synthesize, ideate and execute our ideas.

          Professional Development           

Our year-long active members also flourish through recruitment training, consulting bootcamps, Haas application reviews, networking events, alumni mentorship and workshops. Our members after graduation go into a a wide range of industries, and join our extensive alumni network that extends far back as 1980.

Our Alumni have worked at:                                                

Down to get creative?

Sign up for a coffee chat to talk to one of our members or apply to imagiCal!

Email us at: hello@calaaf.com with any questions :)