https://www.imagical.club/our-team daily 0.75 2025-09-01 https://www.imagical.club/contact-us daily 0.75 2024-09-03 https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/af8d0873-43f8-4269-9c9c-4470a97fea09/DSC00097-Enhanced-NR.jpg https://www.imagical.club/past-clients-projects daily 0.75 2020-07-27 https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/1595186425186-D5FVXGBUWXTYE88GFY98/2019+ZAdobe.png Past Clients & Projects Raise the unaided awareness and conversion rates of Adobe’s Experience Cloud in the adtech market through a data-backed, story-driven campaign. (NSAC 2020, 1st Place Regionals ) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/1595186425178-A3J7CWNQ0KNA0PYNS1BC/2019+WeChat.png Past Clients & Projects Expanded WeChat's global ecosystem of developers and software vendors to increase number of international mini programs and users. (PLATINUM: GROWTH STRATEGY) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/1595186427241-8FY4UYLMAOQ2ORZAUGTI/2019+Ticket.png Past Clients & Projects Conducted a competitive analysis of the ticketing landscape to develop a strategic social media growth strategy. (GOLD: MARKETING STRATEGY) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/1595186427450-UITCMYV8MNU01OLATW40/2019+Event.png Past Clients & Projects Produced a creative acquisition strategy for paid event creators through analyzing competitive landscape and user profiling. (PLATINUM: MARKETING STRATEGY) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/1595186428361-PBQTWBHANXTGM227XMN3/2018+Spotify.png Past Clients & Projects Analyzed international digital streaming landscape and developed a strategic 3-tier positioning and marketing strategy for Spotify's ad products. (PLATINUM: MARKETING STRATEGY) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/4dd3032d-d8e0-4d75-8861-b021ca8c3bef/tide.png Past Clients & Projects Increase consideration, activation, and trial of cold-water washing as a sustainable habit while positioning and maintaining Tide as the market leader. (NSAC 2024, 1st Place Regionals, 1st Place Nationals) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/1595186428258-TTNUHEYJYIKUNBT6VSC0/2019+Airbnb.png Past Clients & Projects Identified strategic marketing strategies to increase awareness, readership and contribution interest for Airbnb Magazine. (SILVER/GOLD: MARKETING STRATEGY) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/050c7da2-831b-48e5-9af0-a594aca26448/meta.png Past Clients & Projects Built a comprehensive go-to-market strategy for the Meta Quest 2 with a focus on general VR adoption across new market segments. (NSAC 2022, 1st Place Regionals, 3rd Place Nationals ) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/28c02eb3-248c-4aaf-8992-bdf48a24e2b5/united.png Past Clients & Projects Developed a creative B2B positioning and brand marketing strategy to catalyze and ensure the success of United for Business’ PerksPlus initiative. (PLATINUM: MARKETING STRATEGY) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/8d2d34d5-de76-4ba0-8ec2-b676bf4b3cac/msoft.png Past Clients & Projects Propose features to boost Gen Z retention on Bing Image Search by analyzing user pain points and opportunities, while positioning Bing as a personalized and entertaining alternative to competitors. (GOLD: USER RESEARCH) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/966a5ef1-16d8-47e3-998b-e42c840c7c75/tinder.png Past Clients & Projects Sponsor brand love for the platform and reorient their market position to focus on long-term user retention and relationship success stories. (NSAC 2021, 1st Place Regionals, 4th Place Nationals) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/ffb08d98-080c-4f97-af6d-53c46e7bf147/Group+4.png Past Clients & Projects Led the go-to-market strategy and positioning for Twitch Rivals’ new streaming program to differentiate the brand and drive new user growth. [PLATINUM: GROWTH STRATEGY] https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/1595186430613-C3NNN8VSSWPBJ9NNTV3Z/2018+Wienerschnitzel.png Past Clients & Projects Crafted an integrated marketing campaign for Wiernerschnitzel to elevate the perception of hot dogs amongst consumers. (NSAC 2019, 3rd Place Regionals) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/12a26aac-b706-4c93-a086-067d1f0020e0/insomniac-logo-10b2f1ab14.png Past Clients & Projects Developed a digital-first strategy and end-to-end marketing campaign for Insomniac Event’s new Escape and Countdown concerts. (GOLD: MARKETING STRATEGY) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/1595186433072-A2GOSTMPOUX8II3ODMB4/2017+MissionU.png Past Clients & Projects Analyzed student lifecycle and performed needs assessment to design a new system for strengthening alumni retention. (PLATINUM: DESIGN THINKING, CREATIVE INNOVATION) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/1595186427647-HR4YQ52LX8M9WCSO788R/2018+PG+E.png Past Clients & Projects Researched EV charging market in California and developed a go-to-market plan for its EV Fleet Ready program. (GOLD: GROWTH STRATEGY) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/1595186439691-VN1Z867UOC8APNC1OLFE/2015+ZSnapple.png Past Clients & Projects Created a dual-strategy marketing campaign to grow and shape Snapple’s trademark image (NSAC 2016 1st Regionals, 6th Nationals). https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/4ba1043c-7d4d-4929-b1ad-7a1dc9f96607/Frame+385.png Past Clients & Projects Crafted short-form content strategy to explore and activate new market segments with a focus on Poshmark’s UGC content strategy. (GOLD: MARKETING STRATEGY) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/9134d2d5-d6b0-4086-82fe-2464e81d50c4/d.png Past Clients & Projects Increase unaided consideration of Indeed amongst Gen-Z to help new career prospectors find their "job just right". (NSAC 2023, 2nd Place Regionals ) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/1595186432046-XOCW4F67YHR6EMUUCJBV/2017+ZOcean+Spray.png Past Clients & Projects Designed a marketing campaign that evokes feelings of reminiscence to connect Ocean Spray with millennials, promote brand awareness, and drive new sales. (NSAC 2018, 2nd Regionals) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/c165e002-27bf-4fd5-aa42-9c7dab4637fe/uji.png Past Clients & Projects Rebranded and redesigned Ujitime’s website to align with updated brand expectations and facilitate expansion into new market segments. (PLATINUM: WEB AND BRAND DESIGN) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/1595186436770-NZPMC11JNJIU05UUVMF7/2015+Career+Contessa.png Past Clients & Projects Developed thorough email drip campaign to capitalize on subscribers' interest early and move them from activation and engagement to conversion. (PLATINUM: MARKETING STRATEGY) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/1595186434095-XNKGU31LCWPVXT126FZV/2017+Fusogenics.png Past Clients & Projects Designed new branding for a startup based on market and competitor analysis. (PLATINUM: BRANDING DESIGN) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/1595186430308-AFMDF6V5P74L2EP42M7A/2018+PathtoExcel.png Past Clients & Projects Performed extensive analysis into the EdTech landscape and formalized partnership outreach initiatives (GOLD: PARTNERSHIP STRATEGY) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/1595186435752-5YICMFQ7YH9MX745SGF0/2016+ZTaipei.png Past Clients & Projects Created a campaign to combat negative perception of the frozen food industry to highlight Tai Pei's unlimited, convenient, and unique flavors. (NSAC 2017, 3rd Regionals) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/1595186434090-I41GPE4Q5J5DY7JLNHYQ/2016+Movebutter.png Past Clients & Projects Identified ideal target market segment and developed brand positioning and marketing strategy with measurable goals to increase reach and retention. (GOLD: BRANDING & MARKETING STRATEGY) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/1595186434914-U5J7MZIYQ605LW7VATIU/2016+Airbnb.png Past Clients & Projects Conducted extensive market research to understand pain points in Airbnb's payment process and develop strategies for specific product feature improvements. (PLATINUM: DESIGN STRATEGY, CREATIVE INNOVATION) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/1595186439487-SIQU6P2NXC0O2YC69CVF/2015+XpressBuy.png Past Clients & Projects Assessed the effectiveness of current branding through synthesizing client feedback and analyzing competitive landscape to create new branding initiatives. (SILVER: BRANDING STRATEGY) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/1595186439283-OPGHG7P7Y08BEMSJT3SN/2015+HooRAE.png Past Clients & Projects Promoted e-commerce strategy through affiliate marketing, widening hooRAE’s product selection and driving increased revenues (GOLD: MARKETING STRATEGY) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/1595186429999-QYSRXUE159WM5NSFK2XA/2018+Adobe.png Past Clients & Projects Performed comprehensive analysis of Adobe's users and products to develop strategies for campus adoption (SILVER: GROWTH STRATEGY) https://images.squarespace-cdn.com/content/v1/5f0e062ea7098d0aa0c8e164/4ca07bc4-21c0-4c5d-a172-2cf9487e266f/home+chef.png Past Clients & Projects Present an acquisition-based marketing strategy to Home Chef that aligns Home Chef’s unique brand positioning with novel creative strategies on a wider range of digital platforms. 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